Don't go for a "soft" roll out Jim. Go for a multimedia blitz "SUPER HARD" roll out. With print ads, radio, and even television spots. The NBA finals are on on fathers day. Maybe Prolific could shell out some money for a movie like trailer announcing to the world the upcoming 3.0 screen saver with special effects and everything. Theirs a lot of fish screen savers out there and their hasn't been any major updates released on any of them. Like I said before I think EVERYBODY is waiting for yours to come out so they can see the REAL competition and then try to emulate it. Their waiting to see how high a benchmark your going to set. Don't set it to high though Jim. Save a little something for..you know..MA 4.0. Shall we say 2015