Well, IMHO the box presentation is excellent, very colorful, and except for the "day/night" phrase, arguably accurate, and it certainly will get MA3 out to a larger audience.
As far as I know, we all really like MA3, so we are just talking among ourselves here. Overall, I'd say this Nova packaging is a good thing, although Jim's comments certainly are valid as well.
Special thanks to Surferminn for the images.