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There's a factor in all of this, that MA is Jim's bread and butter. The more people he splits sales income with, the longer it's going to take him finish the house, get the movie together and so on. So he needs a path of least resistance to increase sales. I've wondered about getting it shown on the Ellen Degeneres show. She had that fireplace DVD up for weeks and it's nowhere near as interesting.
Run you clever boy. And remember...
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