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Don't get me wrong - I'm extremely grateful for the unbelievable success of MA for an unprecedented 6+ years. But the past couple of years have seen a sharp downturn, starting with losing Sam's Club. My cut of the hardcopy sales is so miniscule that I never really took it seriously, but it turns out that all those copies on store shelves were acting as a form of advertising (the ONLY form, since we've never done any actual advertising). A lot of people would buy it at Sam's Club / Best Buy / Circuit City, but more importantly for me, a lot of people would also see it and look it up on the Web.
Prolific and I have been talking about doing some real advertising this time around. If anyone out there has experience with such things as Google banner ads, etc., let me know what kind of cost/return can be expected.
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